Direct Selling, E-Commerce, Philanthropy

What Makes A Hero? Kfir Gavrieli, CEO Of Tieks, On What’s Important For Success

Heroes inspire, motivate, and enable others, and the virtues that we learn from them are priceless. Just as heroes give us a glimpse of how people can become better, we can learn from them and do better as well. There are certain commonalities about heroes that can help to build a better society, and we can build on these traits to become better individuals and leaders.

It is clear that people in the business world do not want to work with individuals who put on a façade or who are overly calculated in how they approach their work. They want people who are authentic and capable of acting with integrity in the business world, and this is something that all successful individuals are capable of.

From an advertising perspective, the ‘hero’ is often an easy representation to put forward as a brand strategy, especially for athletic brands. While athletes such as Tiger Woods, Michael Jordan, and Lionel Messi have all found great success in their respective fields, one athlete whose journey to heroism is inspiring is Kfir Gavrieli.

The CEO and co-founder of Tieks (maker of leather sneakers and clothing), Gavrieli’s path to heroism started long before the purchase of his first pair of leather athletic sneakers. In 2013, Gavrieli immigrated to New York City, with only $100 in his pocket, and a desire to make a living. At the time, Gavrieli was attending college, studying for a degree in Business, and was planning to move to Los Angeles to pursue his interest in business.

Nowadays we see a lot of heroes in our daily lives: taxi drivers who help strangers; soldiers who risk their lives protecting their fellow citizens; a financial adviser who shelters and protects many innocent people from falling victim to predatory lenders; entrepreneurs who give hope to others. There is an army of us, quietly keeping us safe from predators while some get their fifteen minutes of fame. We are part of a vast and dispersed army of unheralded heroes, saving the world for each other without any hero-profile.

Tieks has been recognized by some top global publications like Forbes, Inc., Entrepreneur, and The Oprah Magazine. In a recent interview with the American Friends Israel Philharmonic Orchestra (AFIPO), this iconic entrepreneur went on to reveal his philanthropic endeavors.

Tieks can be followed on Instagram, Facebook, or Twitter. They currently have 1.5 million followers on Instagram and 154G from Twitter. It must be noted that Tieks are only available for purchase through their website. Follow this page for additional information.


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