Luke Lazarus is a business consultant interested in digital marketing and SEO.
He has over 18 years of experience in the IT industry and is now branching out into a new field.
Luke Lazarus is passionate about technology, business, and learning new skills to set him apart.
He hopes to help other businesses do the same by advising them on how to increase their customer base using digital marketing techniques.
Luke advises that content creation, blogs, and social media accounts are highly effective ways of attaining organic traffic to your business website or blog page.
“In the digital world, it’s easy to forget the old-fashioned methods for reaching out to potential customers, but you must remember that paper and print media still deliver a very targeted audience.
Most businesses today often think all they need is a web page with some digital marketing on it.
But if you want to get your business noticed, you should also be creating content for print media and distributing it as widely as possible in your local area.”
Luke Lazarus owns an IT business based in Sydney called TechCom Solutions Pty Ltd, specializing in website development, network integration, and IT consultancy services.
He advises that any business looking to start a digital marketing campaign should first look at setting up a blog page.
“Creating a blog is easier than you think. You first need to find a web host who will allow you to keep your content free from advertisements or tracking cookies.
The last thing you want on your blog is advertising, so if that’s what you have in mind, you should look elsewhere for a hosting provider.
Most big players such as WordPress, Tumblr, and Blogger all offer free blogs, so if that’s what you want, then why not just sign up with one of them?”
Luke Lazarus advises that other social media platforms help build organic traffic to your website or blog page.
Follow Luke on Instagram
Learn more about Lazarus: https://www.crunchbase.com/person/luke-lazarus