Don Ressler is the co-founder and co-CEO of JustFab, a company recently renamed to TechStyle Fashion Group. One thing this company did recently was add an all-inclusive line of products so women of all sizes could be proud of what they wear. He and his fellow CEO Adam Goldenberg felt it was important that every woman could enjoy the company’s apparel and female products, and through their guidance the company could be about something larger than just profits. And Ressler and Goldenberg have sponsored various events and given to several charities through their company.
The interesting thing about Ressler is he began his career in a totally different industry than the fashion retail markets. He actually was interested in the building of e-commerce websites back when they were a new trend, and he was a consultant for several companies before starting his own. His company was FitnessHeaven.com which was later bought by Intermix Media, a digital media agency that was looking to become big in the social media sphere and had also bought another young entrepreneur, Adam Goldenberg’s company Gamer’s Alliance. Ressler was invited to join the creative team at Intermix Media, and it was there that he and the young Goldenberg immediately hit it off and began a plan to make MySpace better than ever through their own branding ideas.
Ressler and Goldenberg had started to see progress with their MySpace subsidiary known as Alena Media, but it was quickly done away with when News Corporation bought Intermix Media, and Ressler and Golenberg left not long after. They found success elsewhere when they started up Intelligent Beauty, and out of that company they began JustFab which then bought out ShoeDazzle, Fabletics and FL2 prior to becoming TechStyle Fashion Group. What propelled this endeavor to success by Ressler and Goldenberg was their ideas to make fashion shopping more affordable by cutting on marketing costs while bringing in a VIP subscription model.
Ressler and Goldenberg were also able to assemble a talented team of fashion experts and even had celebrities including Kimora Lee Simmons, Kate Hudson and now Demi Lovato endorsing and becoming the faces of the company. But they also gained funding from Matrix Partners and several other venture capital companies that allowed them to take off and reach billion-dollar status. Ressler says it’s only the beginning though, and already TechStyle Fashion Group has opened more retail stores and is looking into even more ways to use disruptive technology in fashion shopping.