Jeunesse tackles competitive multivitamin market with AM PM Essentials

Although Jeunesse Global is not yet a household name, for many people across the globe, hearing the name rings a bell. That’s because the company, which was only founded 9 years ago, in 2009, has grown from a startup run out of a retired couple’s garage to become one of the most important distributors of health and beauty products in the world today.

Founded by expert direct marketers Randy Ray and Wendy Lewis, Jeunesse was created as a way for the couple to pass their spare time and give something back to the global community that had given them so much. Both Ray and Lewis knew that there were many parts of the globe where talented and industrious populations didn’t share the same kinds of economic opportunities that they as Americans had enjoyed.

They created the Jeunesse Global business plan, giving distributors up to six distinct income streams, with opportunities for the hardest working and most skilled to make millions of dollars per year from running independent Jeunesse distributorships. Ray and Lewis also focused on creating the best products in the industry. Many of these products have been focused on tightly defined markets. However, when taken together, the company’s total product portfolio comes together as a cohesive means of meeting all the health and beauty needs of a typical customer.

One example of the company’s knack for creating innovative products that meet specific market needs is the firm’s AM PM Essentials multivitamin. This proprietary blend of the most fundamental nutrients allows users to both stay strong, focused and alert throughout the day while providing a great night’s sleep.

One of the paradoxes of health supplements designed to keep people performing at their best throughout the workday has always been the issue of sleep. Products like energy drinks, along with the vitamins and nutrients they contain, provide well-established means of boosting energy and increasing both focus and alertness. The problem with busy professionals who rely on these substances to keep their edge during the day is that they often lead unavoidably to sleep problems at night.

AM PM Essentials is one of the first multivitamins designed specifically to address this issue, allowing users to fall asleep quickly and stay asleep throughout the night.

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