Every dog lover today is feeding their dogs foods that have ingredients familiar to them. Beneful is a favorite dog food brand among dog lovers. Beneful also has had its share of criticism. Beneful is a product of Nestle Purina PetCare.
In 2015, plaintiff brought a class action suit against Nestle Purina over the dog food products. The case is still pending, but Purina claims that the lawyers have yet to submit any test results. The veterinarian and others have provided reports, and it shows that there are no harmful traces of anything that would harm an animal.
Purina has been improving Beneful and has made changes that have improved the product. Purina vice president is Janet Jackson, and her research is responsible for the nutrition innovations. She has a Ph.D. from University of Illinois and been with the company since 1990.
The new product according to the vice-president is not related to the lawsuit and has been developed for over two years. All the Beneful dry dog foods have new recipes. The new Beneful products have no added sugar, and they have also removed glycol even though it is considered to be safe. Purina has also reduced the amount of dye they use in Beneful. In future as they improve their product further they plan to eliminate all artificial colorants even though Food and Drug Administration still approve it.
The Huffington Post in interview spokes with the vice president and the vice president of marketing Beneful was discussed in details. The new dog food has been tested for palatability by volunteers and their dogs and has received high marks. The people in charge at Purina are committed to Beneful and are very critical of quality control and safety protocols.
In 24 hours’ production Purina conducts 30,000 quality checks on processing, ingredients, packaging, and packing.Purina is the gold standard of all animal food products and feeds over 14 million dogs every year according to Nielsen.
The top management of Nestle Purina assures everyone including critics that Beneful products are safe and highly nutritious to all dogs. It has the lowest prices in the market.