Entrepreneurs Don Ressler & Adam Goldenberg Making Fashion “Cents”

Most people would never think to put technology and fashion into the same sentence. This is just what Don Ressler and Adam Goldenberg did when they created their ingenious TechStyle Fashion Group company. This company later branched into the wildly-popular Fabletics brand. Adam began his career when he was just a teenager. He created an advertising for gaming websites company that became so successful, he was able to sell it to Intermix Media in 1999 for a large profit. Adam, a savvy business man and entrepreneur, became the CEO at Intermix (now only age 20) where he later worked with Don Ressler, another upstart who found early business success.

 

Don Ressler and Adam Goldenberg continue as partners in the operation of TechStyle and, its offshoot, Fabletics. They also have other companies and business interests. What makes these two men unique is the way that they used digital commerce in their multiple business ventures. Fabletics offers rewards to join as a VIP member. This membership enables Fabletics to send, via email, clothing selections each month based on the information that the member provided on Fabletics LifeStyle Quiz. This is pure magic for companies that use this process. Customers are never obligated to buy anything, but if they like the suggestions, Fabletics provides an easy and immediate home-shipping option.

 

Strikingly, Ressler and Goldenberg do not operate by thinking of money-making first. Both are committed to Fabletics model of using fashion to promote women, giving them confidence in their appearance while also empowering them, just by providing excellent fashion choices that women want to wear. These tireless entrepreneurs also give not just money, but their valuable time to assist charitable organizations. They recently took part in an event that was connected to the wonderful Cinderella Program. This charity finds ways to ensure that young people, wanting to attend their high-school prom, have appropriate gowns and other clothing to wear.

 

With all of these two gentlemen’s many accomplishments, some wonder what their next move will be. Don Ressler has indicated that Fabletics will now sell plus-size clothing. There are many plus-size models and actresses in today’s limelight. This refreshing change towards more realistic marketing, has undoubtedly changed curvier “real” women’s expectations for high-quality clothes cut to fit well instead of the usual sloppy and unshapely fare. No woman, plus-size or not, wants to be known as the neighborhood baggy-clothes lady. Ressler and Goldenberg agree. https://en.wikipedia.org/wiki/JustFab

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