How have we survived without this delightful sphere of smell good happiness? Okay, so it’s not about survival, but it is something that delights all our senses. Let’s be honest; it’s the little things in life that make us happy. Based on usmagazine.com, co-founder Sanjiv Mehra and consumer packaging guru Jonathan Teller set out to create a product that was different from the rest. During their consumer research, they found that women are their most significant demographic, jump over to read cool review. Knowing they had their work cut out for them, as they had to compete with other trailblazers like Chapstick, Carmex, and Burts Bees. They managed to re-shape the lip balm industry in a way that makes you wonder how you ever got along without this bright, little ball of feel-good, that. During an interview, Mehra said, “We had to do it in a way that was not gimmicky so that it would stand the test of time,” “We had to make a product and a package that would be seen as useful for a very long time.” More great stories to read here.
EOS has become a staple lip balm for a lot of people. All of their products are hypoallergenic, dermatologist-tested and gluten-free, with best-in-class ingredients like shea butter, jojoba oil, and antioxidant vitamins. They leave out the things that consumers try to avoid – such as parabens and phthalates.
EOS continues to delight us with a variety of products. They have seven different product lines of lip balm! How awesome is that? And, let’s not overlook the fact that they have hand and body lotion, and shaving cream. These little things in life make us feel good. So, indulge yourself.
Discover more exciting details here on https://www.youtube.com/watch?v=2_UEa9u13Mc.