Health and beauty industry veterans Randy Ray and Wendy Lewis suddenly found themselves facing a unique conundrum in the summer of 2009. The industrious couple had spent the preceding five decades building some of the most successful and important companies in the direct-marketing business. Now, they suddenly found themselves trying to fill their days with meaningful activities. While they loved spending extra time with their grandkids, that joy only could only fill so many hours. For the first time in their lives, the couple felt both restless and genuinely bored.
Lewis came up with the idea of selling a few beauty products out of the couple’s garage. Soon, Ray had jumped in. Before long, the wealthy Florida couple was spending over 40 hours per week selling products. This business would eventually become Jeunesse Global. But it was different in a number of key ways from other health and beauty companies and even from the prior ventures that Ray and Lewis had established. The main difference was that neither Ray nor Lewis had any real intention of acquiring additional wealth. Therefore, from the get-go, Jeunesse Global was far more focused on creating revolutionary products and spreading economic opportunity across the globe than in filling the already-wealthy couple’s bank accounts further.
From the start, Jeunesse has been focused on creating what Ray and Lewis refer to as Generation Young. Through the company’s Youth Enhancement System, Ray and Lewis have devised a suite of products that put some of the most powerful age-defying tools ever created into the hands of ordinary people across the globe. The Generation Young initiative is designed to create the first generation ever that will be able to stave off the worst effects of aging for decades, by using revolutionary products like the Y.E.S. system.
Jeunesse Global continues churning out new products every year. It currently has some of the most popular facial cremes in the world listed among its product portfolio. The company continues funding original research into anti-aging techniques and agents, making it one of the most cutting-edge health and beauty firms in the world today.
Jeunesse Global has come a long way in nine years. And there’s no sign it’s going to slow down any time soon.