How Don Ressler is Driving Fabletics to New Heights

While the smiling and youthful face of Kate Hudson is the well known face of Fabletics, sitting behind the helm are tech style gurus Don Ressler and his partner Adam Goldberg. The two own TechStyle Group LLC, a digital centric fashion brand that owns several successful subsidiaries.

 

Don Ressler is known as a bit of a pioneer in the fashion landscape, often choosing to go digital first and to place the most emphasis on business pivots based on online data rather than on in store purchases.

 

When Don Ressler founded Fabletics in 2010 he wanted to do something completely different – throw out the retail playbook if you will. There is one staple mission behind Fabletics that has brought the success the brand has seen today and that is an undeniable and unrelenting drive to truly meet the wants and needs of their customers. It is for that reason that Ressler worked tirelessly in the early years to put together countless focus groups and surveys to see exactly what women were looking for in fitness gear before ever launching a product on the market.

 

The results of those focus groups showed one unmatched result and that was that women wanted to look good and express their personal style while working out and they wanted to do that in pieces of clothing that fit and held up. There was a large gap in higher end names of fitness gear for women at the time that was either poorly fitting or way overpriced. At the time a new pair of leggings was about the equivalent of a car payment and even after dropping that much money, buyers were left with a piece that was unoriginal and had no personality for the individual.

 

Ressler worked to meet customers in the middle by solving the issue of complexity when it came to fitness gear. He merged great clothing pieces with affordability through a membership model and hence Fabletics went to market.

 

Don Ressler changed all of that with Fabletics and today he couldn’t be more thrilled with the results of all that hard work. He blended affordability with the power of putting digital first to create what is a quickly growing empire. In fact, Ressler and the Fabletics team recently announced that they were continuing to expand their product line to offer a line of fitness clothing for plus sized women. Their goal is still to help every woman feel and look great while working out and by offering a plus size line Fabletics will continue to do just that.

Entrepreneurs Don Ressler & Adam Goldenberg Making Fashion “Cents”

Most people would never think to put technology and fashion into the same sentence. This is just what Don Ressler and Adam Goldenberg did when they created their ingenious TechStyle Fashion Group company. This company later branched into the wildly-popular Fabletics brand. Adam began his career when he was just a teenager. He created an advertising for gaming websites company that became so successful, he was able to sell it to Intermix Media in 1999 for a large profit. Adam, a savvy business man and entrepreneur, became the CEO at Intermix (now only age 20) where he later worked with Don Ressler, another upstart who found early business success.

 

Don Ressler and Adam Goldenberg continue as partners in the operation of TechStyle and, its offshoot, Fabletics. They also have other companies and business interests. What makes these two men unique is the way that they used digital commerce in their multiple business ventures. Fabletics offers rewards to join as a VIP member. This membership enables Fabletics to send, via email, clothing selections each month based on the information that the member provided on Fabletics LifeStyle Quiz. This is pure magic for companies that use this process. Customers are never obligated to buy anything, but if they like the suggestions, Fabletics provides an easy and immediate home-shipping option.

 

Strikingly, Ressler and Goldenberg do not operate by thinking of money-making first. Both are committed to Fabletics model of using fashion to promote women, giving them confidence in their appearance while also empowering them, just by providing excellent fashion choices that women want to wear. These tireless entrepreneurs also give not just money, but their valuable time to assist charitable organizations. They recently took part in an event that was connected to the wonderful Cinderella Program. This charity finds ways to ensure that young people, wanting to attend their high-school prom, have appropriate gowns and other clothing to wear.

 

With all of these two gentlemen’s many accomplishments, some wonder what their next move will be. Don Ressler has indicated that Fabletics will now sell plus-size clothing. There are many plus-size models and actresses in today’s limelight. This refreshing change towards more realistic marketing, has undoubtedly changed curvier “real” women’s expectations for high-quality clothes cut to fit well instead of the usual sloppy and unshapely fare. No woman, plus-size or not, wants to be known as the neighborhood baggy-clothes lady. Ressler and Goldenberg agree. https://en.wikipedia.org/wiki/JustFab

What Don Pressler Is Doing With All-Inclusive Fashion

Don Ressler is the co-founder and co-CEO of JustFab, a company recently renamed to TechStyle Fashion Group. One thing this company did recently was add an all-inclusive line of products so women of all sizes could be proud of what they wear. He and his fellow CEO Adam Goldenberg felt it was important that every woman could enjoy the company’s apparel and female products, and through their guidance the company could be about something larger than just profits. And Ressler and Goldenberg have sponsored various events and given to several charities through their company.

 

The interesting thing about Ressler is he began his career in a totally different industry than the fashion retail markets. He actually was interested in the building of e-commerce websites back when they were a new trend, and he was a consultant for several companies before starting his own. His company was FitnessHeaven.com which was later bought by Intermix Media, a digital media agency that was looking to become big in the social media sphere and had also bought another young entrepreneur, Adam Goldenberg’s company Gamer’s Alliance. Ressler was invited to join the creative team at Intermix Media, and it was there that he and the young Goldenberg immediately hit it off and began a plan to make MySpace better than ever through their own branding ideas.

 

Ressler and Goldenberg had started to see progress with their MySpace subsidiary known as Alena Media, but it was quickly done away with when News Corporation bought Intermix Media, and Ressler and Golenberg left not long after. They found success elsewhere when they started up Intelligent Beauty, and out of that company they began JustFab which then bought out ShoeDazzle, Fabletics and FL2 prior to becoming TechStyle Fashion Group. What propelled this endeavor to success by Ressler and Goldenberg was their ideas to make fashion shopping more affordable by cutting on marketing costs while bringing in a VIP subscription model.

 

Ressler and Goldenberg were also able to assemble a talented team of fashion experts and even had celebrities including Kimora Lee Simmons, Kate Hudson and now Demi Lovato endorsing and becoming the faces of the company. But they also gained funding from Matrix Partners and several other venture capital companies that allowed them to take off and reach billion-dollar status. Ressler says it’s only the beginning though, and already TechStyle Fashion Group has opened more retail stores and is looking into even more ways to use disruptive technology in fashion shopping.

 

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Fabletics and Don Ressler. A Perfect Fit.

In 2010, with the women’s activewear market at an all-time high, Don Ressler took notice and, with Adam Goldenberg, co-founded Fabletics. They focused on what women actually wanted in their activewear. Fashion was the focus for many years, but women were looking for comfort, fit and functionality. Ressler and Goldenberg went directly to their customer base through focus groups and consumer tests to learn what women wanted and needed.

 

They learned that women were dissatisfied with the garish designs of current activewear. They were looking for proper fit, comfort and a good look at a reasonable price. Now that they had their mission they needed a designer and spokesperson. Enter Kate Hudson.

 

With Hudson as the face of the brand, Fabletics was poised to enter the market. Her charisma and grassroots appeal gave the company marketability and her eye for design helped bring the company in line with its original vision.

 

It wasn’t easy to make sportswear functional as well as fashionable. Manufacturers were not able to easily get on board with the task. It was Ressler’s focus and experience in the fashion industry that enabled his team to finally provide clothing that was comfortable, high quality and, more importantly, affordable.

 

When it came to marketing the line, the company developed a strong online presence with Hudson as the spokesperson and a discount pricing system. A customer signs on as a Fabletics VIP for a monthly rate and is eligible for discounts, free shipping, and rewards points. The website uses a quiz to suggest options, adding a great customer interaction that makes shopping at Fabletics a unique experience.

 

Affordable workout clothing that respects women’s needs and efficient online shopping combine to make Fabletics a success. the gap between fashion and functionality has been closed

 

Next up: Plus sized activewear for larger women who also take their health seriously. Fabletics will will provide them with both incentive and comfort, filling a gap that has existed in sportswear for many years. Proper fit along with a fashion esthetic that celebrates every woman is sure to bring even greater success to the Ressler,Goldenberg and Hudson team.

Mike Baur Amazing Skill

Mike Baur is one of the flourishing entrepreneurs in the world who took the business industry into another level and also assisted a lot of young entrepreneurs to start their business and fulfill their goal in life. Furthermore, he is one of the co-partners of Swiss Startup Factory whereby they started from scratch and now it one of the biggest companies globally. He as well is the executive chairman of the organization. He got his education from Rochester University and as well as Berne University and got MBA. His experience and expertise enabled him to be well-known in Switzerland hence making a lot of individuals to look for him for his best services that he offers. His experience is also due to him working at UBS when he finished his education and as well his skills in the banking industry made him employed at a private bank which is located in Switzerland and served as the board of member. With his commitment and better management enabled him to attain more and made many companies develop.

 

Mike Baur is so privileged to help upcoming entrepreneur through advising them on how to solve problems and also helping them through the introduction of better techniques in their businesses so they can improve. He as well helps them through giving them small funds so they can begin their businesses and also they can be able to transform their lives. Mike Baur through exploring all over the world he meets with a lot of prominent businesses people who they partner together and they are able to create new ideas to improve their businesses. His achievement is also through following his values and which guide him and enable him to be ahead of his competitive entrepreneurs. He as well ensured in order for Swiss Startup Company to develop he was able to link the company with CTI and Fintech Fusion.

 

Also in order to help entrepreneurs with their businesses they offer them with 3 months course which assists them to learn and have enough knowledge and most of the individuals who pass through the courses they complete they are awarded small funds to continues and also begin their businesses. Through treating his customers equal and attending to them fully he is able to convince his clients to always come back for more of his services. Mike Baur also ensures that staff members of the company have a good relationship for the company to develop.

 

 

Flavio Maluf Is The Finest Executive In Brazil

Flavio Maluf is one of the finest executives in all of Brazil, and he has blazed a trail for all the people who wish to grow businesses in the country. This article explains how Flavio does his work, and it shows that the country is growing at such a rate that leaders like Flavio are necessary. Someone who wishes to follow business in Brazil will learn quite a lot by watching what Flavio has done to improve his company and operations.

 

#1: How Did Flavio Learn?

 

Flavio learned quite a lot about the way a business must be run when he went to university and worked in the banking field. He was trained to ensure that he had the best information possible, and he rose through the ranks of his family company. He only took over when he was ready to run the business, and he has the design and engineering expertise to do so.

 

#2: How Does Eucatex Operate?

 

Eucatex does quite a lot of work creating paints and building materials for the nation of Brazil. They are innovating and releasing new ideas every day, and Flavio is quite interested in ensuring that his business will keep up with progress in his industry. He wants to see his company grow by leaps and bounds, and he wants to offer companies and the middle class better products.

 

#3: Better Business Sense

 

Flavio has a very good business sense that he uses to run the company, and he knows that there are a number of people who will rely on his business for their materials. Someone who is planning to use the materials that were made by the company will save money, and they will find that the company makes a better product for the public.

 

Everyone in Brazil knows the Eucatex name, and they have been given many resources and products to use for their businesses and homes. It is quite simple for people to do their own work when they buy from Eucatex, and Flavio Maluf is ensuring that his company produces the greenest, the finest and most-reliable items in the industry. https://br.linkedin.com/in/flavio-maluf-172147b3

Flavio Maluf: President of Eucatex

Eucatex is one of the most prominent business companies in Brazil. For the company, they are always delighted at becoming part of the solution to your construction and residential needs concerning furniture. Eucatex has always stayed ahead of the rest in the development and manufacture of high-end furniture in the industry. When the company was founded in 1951, there were limited sources concerning the issuance of fast money. For this reason, they developed their company to suit the needs of the people for sustainable growth. During that time when Eucatex was founded, there were minimal laws concerning the protection of the environment. However, Eucatex decided to protect the environment for the sake of the future generations. Eucatex is the only company, according to the latest statistics, that protects the environment according to the law.

Eucalyptus is the only material used in the development of furniture in the company. This is because this wood has special features for durability and strength. When the tree is used to manufacture furniture, the result is always brilliant in the eyes of the consumers. Flavio Maluf is the current president of the company. When he was still in college, he was determined to become the best business profile in the country. However, he knew he would only achieve his goals through hard work and patience. Innovation is the skill that brought his leadership abilities in the light. Flavio graduated from the Penteado Foundation University based in Sao Paulo with the highest honors. He graduated with a degree in Mechanical Engineering.

Flavio attained the necessary credentials to land him in New York to study business management. Because he had a passion towards becoming the best business profile in the country, his efforts bore more fruit when he became a member of the New York Business Association. During this time, he had limited knowledge on how to run a business to success and profitability. For this reason, he ended up working for more income to achieve his education career. When Flavio finished studying and working in the United States, he came back home and started working in the trading department of Eucatex.

The Best Businesses To Invest In 2017

Have you ever wondered what the most promising sectors to invest in 2015 are? There are many opportunities to invest money in the business industry, but not all of them are accurate shots, sometimes it’s greatly risky. Investment is an art and requires knowledge about the current economy and the trends that have the most promise to be successful in the futures; you just need to have the right eye to spot them.

 

 

In 08th of February 2017, a Brazilian expert, a specialist in investments, Brazilian entrepreneur and mechanical engineer speaks about the hottest investments to be accounting for during the next months of the year. His name is Flavio Maluf, and he gave a special interview to talk about the subject and give his opinions about the matter.

 

 

President of Eucatex and experienced and successful financial expert, Flavio Maluf has long years of experience tackling the economic opportunities that appear in the local market of his country. Business is all about understanding the signs that the market gives, and one sign that is not unheard by anyone is how technological things are becoming.

 

 

Technological Innovation is the investment in the future. It is a certainty that things will be made more technological as new gadgets and apparels are developed by the industry, especially now that the IoT, Internet of Things, is becoming a worldly trend.

 

 

The Internet of Things is the networking of many devices, connecting them to the web and among themselves, creating a deep interconnection that allows for communication between apparels and sensors that were not possible before.

 

 

Now, a trend that is not essentially new but never leaves the market is any investment that can specifically target the youth. Because the young people of today are the buyers of the new tomorrow, investing in something that appeals to their adventurous spirit, the long-lasting youth and opportunities that await them is something that will appeal to a broad margin of the most influential buyers of today`s generation.

 

 

As population starts to get older in developed countries though, it`s also important to consider taking care of the necessities of the elderly. The healthcare sector and nutrition are two investments that will someday be essential to the ever-growing population of old, retired people. Because of how industrialized food has become, many modern diseases have popped up, like diabetes.

 

 

The last investment type but not the least important is the ecommerce. The Internet has become an essential part of people`s lives, and buying things through the network is very practical and something that will be part of the future. https://br.linkedin.com/in/flavio-maluf-172147b3