The Bradesco Bank of Brazil has at long last publicly broadcasted the replacement of its current president Luiz Carlos Trabuco Cappi, in the person of Octavio de Lazari Junior who at present is the President of The Bradesco Seguros Group. Luiz Carlos Trabuco Cappi will hold the bank’s presidency position until March 12, where a general assembly will be held to formally seal the presidency of Octavio de Lazari Junior.
Octavio de Lazari Junior is one of the vice presidents of Bradesco Bank, and he began working for the institution when he was 15 at a branch located #12 de Outubro Street, a prominent shopping area in Sao Paulo, Brazil. His vision for himself at that time was to be a football player, and he was a rookie for the Palmeiras then. However, he pursued a different path when his father – who was a bank client and a good friend of the branch manager at that time, secured an open position for him.
According to meioemensagem.com.br, Lazari Junior explained that he was given a chance to take a test, which he passed and he was chosen for the vacancy he applied for. And of course during those days he was not aiming to be the president of Bradesco Bank, but the opportunity gave him the leeway to personally improve himself by studying and going through the ranks.
The Bradesco Bank’s legendary succession and promotion procedure requires that the replacement of any position within the organization will have to come from the rank and file within the financial organization’s current employees. And Octavio de Lazari Junior said that he will do his best to continue the legacy of Lazaro Brandao and Luiz Carlos Trabuco Cappi. To this, his predecessor said that the management knew de Lazari Junior’s name will crop up among the other names for the bank’s presidency, and that he was chosen based on his credentials. Although this does not mean that the other were not fit for the position, however, everybody is chosen based on certain metrics long upheld within the company.
Luiz Carlos Trabuco Cappi like his successor started to work with Bradesco Bank at an early age of 17 as clerk. He is from Marilia, Sao Paulo, Brazil. He studied at the Faculty of Philosophy, Sciences and Letters from the University of Sao Paulo, and had a Social Psychology postgraduate diploma from Sao Paulo’s School of Sociology and Politics.
In 1969 he was employed at Bradesco Bank where he worked his way up throughout his professional life. When he became the bank’s president in 2009, he made a favorable move in 2015 that made Bradesco Bank one of the sturdiest financial institutions in the whole of Brazil. The acquisition of HSBC Brasil was considered one of the most expensive moves that bank has ever done. But it was worth it since after the purchase, the bank was able to garner three times the market share it previously had; and its earnings likewise increased.
Octavio de Lazari Junior as new CEO and Luiz Carlos Trabuco Cappi as new chairman are both optimistic that the bank will see better years in the future with the former’s hand in the lead.